Establishing the ground truth of AI-driven work.

To build resilient AI workflows, organizations need ground-truth data, not assumptions. Drawing on over a decade of experience designing rigorous empirical research programs, I partner with enterprise leadership, innovation labs, and agencies to investigate the human impacts of AI-driven work.

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Applied Research Capabilities

Drawing on a Ph.D. in Informatics, specialized expertise in Human-AI Interaction, and extensive experience guiding organizational policy for leading technology companies, I bring academic rigor and clarity to highly-complex B2B and organizational challenges.

Internal Focus

Organizational Diagnostics

Establishing a ground-truth baseline of how employees, from software developers to senior management, are integrating AI tools into their daily work. This involves deep ethnographic evaluation of internal processes to identify friction that threatens the success of AI modernization initiatives.

Core Methodologies:

  • Deep Contextual Interviews
  • Longitudinal Diary Studies
  • Workflow Shadowing & Ethnography
  • Thematic Synthesis for Executives
External Focus

B2B Product & Market Research

Evaluating how B2B enterprise customers are responding to AI-augmented products. From early-stage foundational discovery to late-stage evaluation, I design rigorous research programs that reveal how AI tools impact end-users to improve UX and ensure client retention.

Core Methodologies:

  • Foundational Discovery Research
  • Concept & Usability Testing
  • Persona & Mental Model Development
  • Cross-functional Workshop Facilitation

The Contracting Model

I take on a limited number of high-impact research contracts to maintain proximity to the ground truth of enterprise AI adoption. I am available for direct enterprise engagements or as an expert sub-contractor for agency partners, providing the empirical research required for data-driven decisions.

Project-Based

Targeted Research Sprints

End-to-end execution of a specific applied research study. I handle scoping, study design, recruiting strategy, moderation, analysis, and the final executive read-out.

Retainer

Fractional Research Leadership

Ongoing integration with an organization to provide authoritative guidance to inform critical decisions in organizational policy and product design.

Partnerships

Agency Sub-Contracting

I partner with research agencies and consultancies to provide specialized support for their most complex enterprise clients. I bring deep domain and methodological expertise in B2B research, developer experience, and AI-driven work to design and execute rigorous research engagements and produce high-quality deliverables, under the partner agency's brand.

Need research about AI-driven work?

Refer to my abbreviated CV to review my history with top tech companies and academic institutions, or contact me directly to discuss an open contract or agency partnership.

Abbreviated CV Discuss a Contract