About
ROI from AI isn't purchased. It's unblocked.
With trillions of dollars invested in AI-driven development, every executive is asking the same question:
Are we even earning a return on investment?
Bad news: You probably aren't. Without intentional changes to your organization's engineering culture, integrating AI into your SDLC has little to no effect on your developers' productivity. It can even hurt their performance.
Good news: You control the outcome. Generating ROI from AI isn't a matter of luck, hope, or waiting out the hype cycle. There are proven ways to drive engineering teams' success in the era of AI-driven development.
I should know; I wrote the book.
As lead author of the world's first empirically-validated model of how organizations succeed with AI, my expertise has been used by the world's top AI providers to drive high-touch digital transformation efforts for strategic enterprise accounts.
This framework has been cited in over 100 international news outlets — including CNN, NPR, and Newsweek — shaping the global conversation on emerging industry standards for AI-driven development.
Success is as easy as "ABCD."
I've spent hundreds of hours interviewing developers about their use of AI. My assessment is that AI-driven development tools aren't generating the ROI that providers promise because developers are afraid of using AI to its fullest extent.
I've found "Four Fears" limit developers' AI use, namely, the fear of being:
- Ashamed by their peers for how much they use AI,
- Blamed for mistakes made by AI under their supervision,
- Coerced by executive mandates to use AI in specified ways, and
- Displaced by AI devaluing their expertise and, ultimately, taking their job.
ROI from AI-driven development tools depends on developers using them — which depends on assuaging their fears. Read more about The Four Fears here.
I can guide you through this transition.
I'm on a mission to help engineering organizations succeed in the AI era because I'm deeply concerned by what I see in the market. AI is not a fad; it's a revolution. But we're on the verge of failing to meet the moment.
Economic headlines are dominated by fears of an "AI bubble," and engineering organizations are burning extensive capital on AI-driven development tools without provably generating a cent of ROI.
But that isn't because AI is all hype. It's because AI requires organizations to help their development staff adjust to new ways of working.
Unfortunately, most executives have nowhere to turn for guidance other than their AI providers. This is a strategic error. If you take modernization advice from a vendor, you are working with a salesman. It does not benefit them to admit their tools are scaring your workforce.
My only incentive is your success.